Why La Bella Figura Has Such a Special Place In My Heart

by Rayna van Aalst October 23, 2016

Why La Bella Figura Has Such a Special Place In My Heart

La Bella Figura

Last week I was in London for an intimate get-together with Karen and Victoria, founders of La Bella Figura, and a few amazing ladies to celebrate the launch of The Capsule Collection in Europe. I'll be writing more about both my trip and the Capsule Colletion shortly.

During that afternoon, I was asked which my favorite La Bella Figura product was. Before I spill the answer, a not-so-short but well needed detour.

When I switched to green beauty three years ago, I was paralyzed with fear of what I was using. Now I sport a whole different attitude but back then I swept my house clean of any beauty products and off I was shopping in Amsterdam to look for the amazing green and clean alternatives I had read about. Much to my surprise and disappointment, those were nowhere to be found. There were a few exceptions but for the majority of the items I needed, I had to settle for products from health food stores. No happy camper that day.

To help you understand what was troubling me - for a first time in my life I was reading the ingredients list of the cosmetics I was buying and the products that matched my newly raised standards were only grey, uninspiring and most of all coming from a supermarket (albeit an organic one)!

The products lying in my garbage bin on the other hand were high-end brands bought in the luxury department store while sipping a cup of tea or a glass of champagne and enjoying all the glitter and the glamour.

I now know that what felt like a huge disappointment back then was the realization that natural ingredients are super important but they’re not be all end all and as I later learned that not all green beauty products are made equal. Sigh.

In the upcoming days, I was torn between the fear of the oh-so-scary ingredients of my beloved products and the honestly boring natural products in my bathroom which on top of everything didn’t do much for me. Just when I started giving hope my first order from the US arrived and in that box, was a bottle of Barbary Fig Seed Oil from La Bella Figura.

La Bella Figura Organic Barbary Fig Seed Oil / Prickly Pear Seed Oil

Holding that bottle I had read so much about, I could feel a whirlwind of excitement in me. I honestly wish right now I was a poet and I could describe the feeling. It was like falling in love for a first time.

I still remember the following morning, after just two uses of the Barbary Fig Seed Oil, while I was brushing my teeth, I was looking at the mirror and I thought to myself – “I actually want to take a selfie and share it with the whole world!”

If you knew me back then, you would know that I shied away from cameras, let alone volunteer for selfies.

It wasn’t only the Barbary Fig Seed Oil though. I was head over heels for La Bella Figura - ingredients take you on a trip around the world, packaging which honors the Earth and formulations which are pure elegance, sealed with a commitment to innovation.

La Bella Figura opened for me a door to a part of the green beauty world, which not many people get to experience. In it authenticity, high-quality ingredients and honesty are central. They showed me a different meaning of luxury, not the one where you drink champagne while choosing your beauty products but the luxury of feeling good in your skin and about yourself, loving yourself and treating your skin to the very best.

This is where usually the tears come in…

La Bella Figura Aria Nighttime Cell Recovery TreatmentBy now you probably have guessed that one of my favorite La Bella Figura products is Barbary Fig Seed Oil. The other one is Aria.

Although nowadays I tend to use more its “upgraded” version - La Flora, every time I hold a bottle of Barbary Fig Seed Oil in my hands I feel exactly the same as three years ago – falling madly in love.

As for Aria, this is a product in a league of its own. Probably the most special and potent skincare product I have tried in my entire life!

I'm curious to hear about your experience - what makes you reach out to green beauty products?

xo Rayna

Rayna van Aalst
Rayna van Aalst


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