orders placed after 12 July will be shipped 31 July onward

About our brands

I am beyond excited to share the talented, innovative, eco chic brands that we have the honor of working with here at Reina Organics. Like myself, they care deeply about your skin transformation and how you feel in your own skin, rejoicing in smooth elegance and holding natural beauty close to their green, passionate hearts.


I like to refer to our brands as “eco chic”.

This is not an attempt to sound fancy or be different. As a matter of fact, I borrowed this term.

When several years ago I switched to natural beauty products, the choice here in the Netherlands was somewhat limited, the products were unexciting, and I quickly reached the bottom of my willpower to use green beauty. I was about to give up.

And then I fell in love.

At the time I didn’t know what and how, I only knew that “green beauty” didn’t do enough justice to the brands that made me fall head over heels for their products.

There was no going back for me.

I like the term "eco chic beauty" also because it combines two important aspects of our brands. “Eco” is a hint to the organic and sustainable ingredients used and “chic” is a reference to the elegance of the experience.

Our brands

While each of our brands is unique and has its own personality, they all have something in common. Several things actually.

Ingredients and their quality is a subject on its own but to keep things short and sweet, I’ll share with you one of my favorite quotes which is from Laurel Schaffer, founder of Laurel Whole Plant Organics who sums it up best:

“Not only is the way a plant is grown important in organic skin care, but it’s even more telling about what happens to that ingredient after it’s grown.”

Simply “100% natural” products are no longer enough for me and that’s I’m raising the bar through Reina Organics to help you reach new limits in your beauty rituals.


I love chocolate cake. As a matter of fact, if I see it on the menu in a restaurant, I would ask the waiter so save a piece for me, even before we have ordered drinks. 

I’ve had my fair share of chocolate cakes. I’ve enjoyed quite a lot of them. But there are only a handful slices that made me swept me off my feet so much so that I would plan my entire day around visiting that restaurant again so I can have another slice of that unforgettable chocolate cake.

Don’t worry, I won’t tell you that if you can’t eat an ingredient, you shouldn’t be putting it on your skin. I don’t think that’s true.  

But I do believe that ingredients alone don’t make a product to make you swoon. 

The ingredients need to work together in the formula to deliver results. And not every brand does that equally well. 


Behind every brand there’s a man or a woman that has a mission to fulfill, and a heartfelt drive that is derived from making a bold and unparalleled impact on the beauty industry as we know it.

In a world where everything is about more, faster, bigger, less personal, I look for brands with a story. Now that I think about it, I wouldn’t even try products before I have fallen in love with the ethos, vision and yes, the people behind the brand.

These ingenious artists craft masterpieces aligned with nature from the purest of origins and continuously seek out new ways to exceed expectations in a sustainable and courageous fashion.

The results speak for themselves.

Rayna together with Josh Rosebrook at A Night For Green Beauty in Chicago

Rayna together with Rachel Winard, founder of Soapwalla (left) and Victoria Fantauzzi, co-founder of La Bella Figura (right) in Amsterdam



“We do not inherit the Earth from our ancestors, we borrow it from our children” - Wendell Berry

I want to look fantastic, I want to feel empowered, but I also want my (beauty) choices to reflect my values and world beliefs.

By this I mean making sustainable choices that protect natural resources so that my daughter and your children are not robbed of the beauty of our planet.

The ingredients and production process of our brands uphold a philosophy that we can achieve the most outstanding results while not adversely impacting the environment, animals or the world around us.

Most products at Reina Organics are vegan. Animal testing is a 100% no-no.


Our eco chic brands are all of the above and so much more. There are certain things you simply have to experience yourself.

1% of every order goes to support children in need in my homeland Bulgaria.

So. Take a seat, grab a glass of wine and explore timeless beauty like never before.


xo Rayna

Founder of Reina Organics